Where are the social deals? Daily deals in a social media driven world.
Daily deals are this year’s hot thing in social. Problem is they aren’t social. When daily deals first launched, hitting the minimum participants to “activate” the deal wasn’t a given and that made...
View Article[HOW TO] Promote your business through forums, the original social network.
In a rush to embrace Facebook, Twitter and the other mega-networks it would seem that the marketing community has put forums, the original social community, on the back burner. Now forums may not have...
View ArticleIf you’re sorry to see a customer go, don’t tell them it using a script.
This morning I got a call from a subscription based service I’ve used off and on over the past few years and recently cancelled with. The called opened as telemarketers so often do with a quick intro...
View ArticleSocial support is no longer up for debate (so get on board already)
This week Charter Cable announced that they were shutting down their social support team [through social ironically enough], Umatter2Charter, a group that went out responding to both direct questions...
View ArticleDoes a tweet change perception? No, but it’s a start.
In the airline world half the variables are simply out of the carrier’s control so reputation is really more about how they handle something than avoiding it but flying around we all know the sad...
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